The Carbonated Soft Drink Industry Essay Example for Free

The Carbonated Soft Drink Industry Essay The first drinkable â€Å"man-made† carbonated water was created by â€Å"British chemist, Dr. Joseph Priestley, in 1767. † â€Å"German-Swiss jeweler, Jacob Schweppe, was the first large-scale commercial producer of carbonated waters, and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water, as it was then known, was Yale University chemist Benjamin Silliman in 1807, though Joseph Hawkins of Baltimore secured the first US patent for the equipment to produce the drink two years later. † Pharmacies nationwide around the 1820s provided the beverage as â€Å"a remedy for the various ailments, especially digestive. †1 As sugar and flavorings were added customers increasingly consumed them for refreshments, although they were still being sold for their therapeutic value. In the late 1800s, several brands emerged that are still popular to this day. â€Å"Pharmacists experimenting at local soda fountains invented Hires Root Beer in Philadelphia in 1876, Dr. Pepper in Waco, Texas, in 1885, Coca-Cola in Atlanta, Georgia, in 1886, and Pepsi-Cola in New Bern, North Carolina, in 1893, among others. † Analysis of the Soft Drink Industry. â€Å"The carbonated soft drinks market includes standard and diet colas, fruit-flavored carbonates, mixers, energy drinks, and other carbonated soft drinks. † The global carbonated soft drinks â€Å"market grew by 0. 4% and generated total revenues of $146. 4 billion in 2006. Market consumption volumes increased with compound annual growth of 1. 3% to reach a total of 155. 4 billion liters in 2006. The performance of the market is forecast to accelerate slightly, with an anticipated compound annual growth of 0. 7% for the five-year period 2006-2011 expected to drive the market to a value of $151. 4 billion by the end of 2011. †4 â€Å"The global carbonated soft drinks market was close to stagnation during the 2002-2006 period, as poor revenue performance in lucrative but mature markets, such as the US and Japan, were only partially outweighed by dynamic growth in markets such as China. Similar behavior is expected going forward to 2011. †4 Of all the various carbonated drinks offered in the market today, â€Å"the standard cola segment was the largest in 2006, with total sales of 67. 6 billion liters, equivalent to 43. 5% of the market’s overall volume. The fruit flavored carbonates segment contributed to a further 34 billion liters in 2006, equating to 21.9% of the market’s aggregate volume. Brazil Canada, Mexico and the US form the most lucrative market for carbonated soft drinks, generating 58. 5% of the global revenues; Europe accounts for 31% of the global market value. †4 â€Å"Players in this market may opt for an integrated business, in which they sell ready-to-consume drinks to retailers, or they may adopt a business model in which they sell raw materials, syrups, to a network of bottling companies, which may be independent or owned to some extent by the players. †4 A Five-Forces Analysis of the Soft Drinks Industry Revenues are extremely concentrated in this industry. The main players in this industry are the Coca-Cola Co. , PepsiCo Inc. and Cadbury-Schweppes. â€Å"The Coca-Cola Company is the global market leader, with sales equating 47. 1% of the market volume. PepsiCo. Inc. is a significant competitor, with a 22% market share by volume [and Cadbury-Schweppes accounts for 8. 8% of the total market share by volume. ]†4 There is a tough competition between the existing companies in the industry and a moderate degree of rivalry. The inputs for the soft drink industry are primarily sugar and packaging. These can be purchased from many sources on the open market. Aspartame, an important ingredient, â€Å"[is] available from only one or two viable companies upstream. † However, there are substitutes, like saccharine, available in case the price for aspartame goes high. In case sugar becomes too expensive, the firms could easily switch to corn syrup, as they did in the early 1980s. Hence, supplier power is moderate. For more than a decade the soft drink industry has sold their products to their consumers through five principal channels: supermarkets/hypermarkets, mass merchandiser, fountain, vending machines and convenient stores/gas stations. Supermarkets/Hypermarkets are principal customers for the soft drink industry. They do not have much bargaining power due to their tremendous degree of fragmentation. Their only power is control over shelf space that can be allocated to the various products; this power does give them some control over profitability. However, consumers expect to pay less through this channel, as a result of which prices are usually lower, resulting in a somewhat lower profitability. National mass merchandising chains such as Wal Mart have a higher bargaining power. Due to their scale and the magnitude of their contracts they can negotiate more effectively. As a result of which they are not very profitable for the players of the soft drink industry. The least profitable channel for soft drinks is fountain sales. Profitability at these locations are so abysmal that they are considered to be â€Å"paid sampling† by the soft drinks industry. However, these channels are considered to be important as an avenue to build brand recognition and loyalty. â€Å"While fast food chains make 75% gross margin on fountain drinks, the soft drink industry only makes 5% margin. † Vending machines are considered to be the most profitable channel for the soft drink industry. There are no buyers to bargain with at these locations, players of the soft drink industry directly sell their products to consumers through machines owned by bottlers. Prices at vending machines are usually high. The final channel to consider is convenience stores/gas stations. The players of the soft drink industry directly negotiate with the owners of these channels. Profitability for players is relatively high and the â€Å"retailers at these channels vary proportionately. Consumers are likely to be strongly influenced by brand, and this weakens buyer power: retailers need to stock brands popular with consumers, even if these are more expensive. †6 The only buyers with dominant power are fast food outlets. Despite this, they only account for about 20% of the total soft drink sales. Overall, the buyer power is moderate. Through the early 1960s, soft drinks were synonymous with â€Å"colas† in the mind of consumers. Over time, however, other beverages, from bottled water to teas, have become more popular. There are also other substitutes for soft drinks, like alcoholic beverages, fruit juices, energy drinks, vitamin waters and coffee. Leading players like Coca-Cola and PepsiCo have responded by expanding their product offerings through alliances (e. g. Coca-Cola and Nestea), acquisitions (e. g. Coca-Cola and Minute Maid), and internal product innovation (e. g. PepsiCo created Orange Slice), thus capturing the value of increasingly popular substitutes internally. Despite all this, â€Å"in several countries consumer health concerns over the high-sugar content of many soft drinks is causing a decline in sale. † In order to tackle this problem, â€Å"leading manufacturers are developing their product ranges accordingly. † For example, Coca-Cola responded by introducing Coke Zero, which is â€Å"sugar-free. † The demand for the product has grown steadily since it was introduced in 2005. Overall, the threat from substitutes is moderate. It is possible for a new player to enter the soft drink industry as â€Å"an entirely new start-up, or as an existing company diversifying into carbonated soft drinks manufacturing. However, the new player would have to overcome the tremendous marketing muscle and market presence†4 of leading players like Coca-Cola, PepsiCo and few others who have established brand names that are as much as a century old. These players have maintained strong relationships with their retail channels and would be able to defend their positions effectively through discounting or other tactics. Overall, there is a weak likelihood of new entrants. The Coca-Cola Company There are few companies, if any, across the world with more recognizable brand names than Coca Cola. The name in itself is likely worth far more than the total assets held by Coca Cola, Inc. Coca-Cola Company is involved in marketing, manufacturing, and distributing nonalcoholic beverages as well as their syrups and concentrates across the world. They offer a vast array of bottled and canned beverages. The company is mainly involved in carbonated beverages, known as soda as well as a myriad of other names, but also produces noncarbonated beverages such as juice, energy drinks, ready-to-drink coffee and tea, water, and flavored water. Completed beverage products are sold mainly to distributors, while their concentrates and syrups may be sold to bottling and canning operations, and fountain wholesalers and retailers as well as distributors. Coca-Cola Company, which is headquartered in Atlanta, GA, was founded in 1886. They have 90,500 employees world-wide. Coca-Cola’s Business Strategies Ever since its advent, Coca-Cola’s strategies have been winning ones. The history of Coca-Cola reveals how national markets in soft-drink brands developed. â€Å"Asa Candler, [founder of Coca-Cola,] underestimated the importance of the bottling side of the business and in 1899 sold the national rights to bottle Coke for a fairly small sum to Benjamin F. Thomas and Joseph B. Whitehead, who then started a national network of bottlers, creating the basic franchising format by which the industry is still run. †3 One of the main reasons Coca-Cola licensed bottlers to mix the product, package, and distribute it within a specific territory, was to limit the cost of transportation. Today, this model of selling syrups to bottlers who then mix the product, package, and distribute it, is widely used by almost every soft drink industry in the world. In the long run, this complete alignment of Coca Cola and its bottlers has proved to be a winning strategy. Coca-Cola is a brand name that’s known widely throughout the globe. The company has a competitive advantage based on differentiation over other soft drink industries. They are able to set prices at the industry average and gain market share since their customers are willing to choose their products over their competitors. Coca-Cola has been successful at retaining their differentiation position by satisfying their customers’ needs, although this resulted in some higher costs in some of their value chain activities. For example, when Coca-Cola realized that their customers were looking for drinks other than just â€Å"cola† they responded by expanding their product offerings by introducing several different types of carbonated drinks, fruit juices, energy drinks and bottled water, tea and coffee. Some of these were organically started while others were started via acquisitions and alliances. Today, Coca-Cola sells more than 400 brands in 200 countries. The strategy has greatly improved Coke’s competitive position. The other factors that help them retain their differentiation position are: their premium brand image, their products are considered to be of high quality and they are easily accessible. In the 1980s and early 1990s, then CEO Roberto Goizueta built an international expansion strategy around the central brand—Coca-Cola. Today the company is well positioned in key emerging markets such as China, Brazil, Russia, Turkey and Argentina. In 2007, these emerging markets recorded strong double digit growth in volumes. It looks like Coca-Cola will continue to benefit from the underlying growth in the consumption of soft drinks in these markets. Coca-Cola’s strategies have definitely helped them achieve their goals in being the leading beverage company in the world. They were ranked number 1 in the â€Å"Ranking for the Food Beverage Industry categories of Best EthicalQuote Progress and Best Reported Performance in Geneva-based Covalence’s Ethical Ranking 2007. † They also ranked number one in sparkling beverages, juices and juice drinks, and ready-to-drink coffees and teas. Coca-Colas strategies, besides helping them achieve the number 1 rank in the beverage industry has also helped them achieve their financial goals, despite cut-throat rivalry with other beverage companies, as we can see from the table below. Their most competitive competitor is Pepsico, Inc. Pepsico, Inc. ’s beverage division is involved in more or less the same activities as Coca-Cola Company—manufacturing, marketing, and selling beverage concentrates, syrups, and finished products including carbonated beverages, energy drinks, water, and juices. The major difference between Coca-Cola and Pepsico is that Pepsico also has a huge snack division. Despite Pepsi’s strong portfolio, Business-Week and Interbrand, a bran ding consultancy, recognizes Coca-Cola as the leading brands in their top 100 global brands ranking in 2006. They valued Coca-Cola at $67,000 which was well ahead of Pepsi which has a ranking of 22 having a brand value of $12,690 million. Coca-Cola’s strategies have helped the company hold the title as the leading beverage company in the world and also maintain a very strong financial portfolio. According to the 2007 annual report for Coca-Cola, obtained from their website, the company’s earnings per share growth for the year alone was 19%. Other impressive growth rates include their net operating income and revenue growth of 20% and 15%. Source: www. coca-cola. com From the above table we can see that Coca-Cola’s revenues, net income and assets have grown over the years. Their profit margin for 2007 however is lower than that of 2006. A profit margin of 20. 7% means that, Coca-Cola has a net income of $0. 207 for each dollar of sales. This also means that Coca-Cola has increased its net income in 2007 by diminishing profit margins. Although the difference in profit margins for 2006 and 2007 may appear to be small, it affects the company’s financial portfolio significantly. So, why is the leading company in the beverage industry, despite having a stellar performance facing a decrease in their profit margin? To help us answer this we will look closely at the company’s various resources and capabilities with the help of a SWOT Analysis. SWOT Analysis Although Coca-Cola’s â€Å"strong band value facilitates customer recall and allows Coca-Cola to penetrate markets, the company is threatened by intense competition which could have an adverse impact on the company’s market share. †8 SWOT analysis is a strategic planning tool that helps in evaluating the Strengths, Weaknesses, Opportunities and Threats of a company. The SWOT analysis deals with the firm’s internal characteristics: strengths and weaknesses, and the opportunities and threats presented by the external environment. StrengthsWeaknesses Leading brand in the beverage industry Increase in revenueNegative performance in North America Decline in profit margin OpportunitiesThreats Room to grow Aging of baby boomersFierce competition Slow growth of carbonated beverages Strengths. Leading brand in the beverage industry Coca-cola is the world’s leading brand in the beverage industry. There are not many products that have a recognizable brand name as Coca-Cola. â€Å"The company has a leading brand value and a strong brand portfolio. †8 They have been recognized as the leading industry by many national magazines and have been honored with awards in different categories. â€Å"Furthermore, Coca-Cola owns a large portfolio of product brand. The company owns four of the top five soft drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta. †8 Coca-Cola’s brand name is their key differentiator from that of the company’s competitors; this has helped the company beat their competitors in the market place. Their strong brand image has helped them introduce new products in the market like, Vanilla Coke, Cherry Coke, etc. The company has also been able to â€Å"make large investments in brand promotions. The company’s strong brand value facilitates customer recall and allows Coca-Cola to penetrate new markets and consolidate existing ones. † 8 Increase in revenue In 2007, Coca-Cola recorded total revenues of $28. 86 billion, an increase of 20% from 2006. Three segments (Latin America, Eurasia and Bottling Investments) of the company experienced double digit growths in their revenues from 2006. Both Latin American and Eurasia grew by 24% each during fiscal 2007, over 2006. During the same period, revenues for bottling investments grew by 53%. Together, the three segments of Latin America, Eurasia and bottling investments, accounted for more than 35% of the total revenues during fiscal 2007. â€Å"Revenues growth in [these three sections] contributed to top-line growth for Coca-Cola during 2007. † 8 Weaknesses Negative performance in North America While Coca-Cola had robust revenue growth in some of their business sections they had a negative 1% unit case volume growth in one of their business section—North America. The performance overall in this section was not as expected, they had a 1% increase in their operating income and a moderate 11% increase in their revenues. North America is one of Coca-Cola’s core markets generating 25% of total revenues during fiscal 2007. Hence, â€Å"a strong performance in North America is important for the company. † 8 This slow and negative performance in North America can â€Å"impact the company’s future growth prospects and prevent Coca-Cola from recording a more robust top-line growth. † 8 Decline in profit margin Despite having an overall increase in revenue of 20% for fiscal 2007, from 2006, Coca-Cola’s profit margin for the period was 20. 7%, a decrease of 3. 4% from 2006. We can tell from this that looking at the earnings of a company often doesnt tell the entire story. Increased earnings are good, but an increase does not necessarily mean that the profit margin of a company is improving. We can see in this case, that Coca-Cola had a lower profit margin from 2006 despite having higher revenues and income for 2007. This only means that Coca-Cola had costs that have increased at a greater rate than their sales; thus leading to a lower profit margin. This is an indication that costs need to be under better control. Opportunities Room to grow According to Muhtar Kent, President and Chief Operating Officer of the Coca-Cola Company, â€Å"Consumer spending for nonalcoholic ready-to-drink beverages is growing at 6-plus percent per year—the highest among consumer packaged goods. †7 Coca-Cola’s international market is thriving, led by double digit growth in developed markets like Brazil, Russia, India and China. Latin America was the second most profitable operating group for Coca-Cola in 2007. The company is looking forward â€Å"to the Beijing 2008 Olympic Games; [they] are strategically investing in [their] infrastructure and route to market to connect [their] brands with consumers in the Pacific operating group. [The company’s] balanced portfolio, geographic diversity and changing global demographics position [them] well to continue growing [their] business. †7 Aging of baby boomers The aging of the baby boomers, which includes US citizens born between 1946 and 1964, began crossing the 60-years mark in 2007. â€Å"Most of the 78. 2 million strong baby boomer generations will turn 60 in the next two decades. †9 This is likely to increase the sales of â€Å"health-related goods and services on a US-wide basis. †7 This generation of baby boomers will provide Coca-Cola the opportunity to market its Minute Maid rage of fruit juices and juice drinks, particularly those rich in vitamins.

We Need Tough Laws to Protect the Environment Essay examples -- Enviro

With Adam Smith and Milton Friedman among its illustrious fathers, the theory of the free market is a widely accepted and respected one today in America. It advocates the concept of a market as a self-regulating entity. By the working of natural principles such as free competition, consumer sovereignty, and maximization of the individuals' self-interest, the market is able to decide the allocation, utilization, and distribution of resources most fairly and efficiently. This characteristic of the market, known as the "Invisible Hand", is constantly hailed as one of the most imperative mechanisms of a capitalistic economy. At the same time, it is recognized that the free market does have its few but important limitations, the most notable of which are the natural emergence of monopoly, the existence of positive and negative externalities, the need for public goods that would not be provided by the market. Such instances necessitate the interference from institutions outside of the market, most commonly the government. The degradation of the earth's environment belongs to the last two groups of market failure types. Most proponents of the free market acknowledge that a clean environment can be considered as a public good because it defies the exclusionary principle; and that conversely, environmental degradation is a negative externality. Thus, a certain reasonable degree of outside intervention is required for the cause of environmental protection. The definition of this "reasonable level of outside interference" may vary depending on personal beliefs, but generally it can be characterized as "the less, the better." Private organizations' efforts are emphasized and preferred to governmental regulations and restrictions. Even w... ... Environmental Racism. Crisis in American Institutions. Edited by Jerome H. Skolnick and Elliot Currie. Allyn and Bacon. 2000. Commoner, Barry. "Why We Have Failed." Crisis in American Institutions. Edited by Jerome H. Skolnick and Elliot Currie. Allyn and Bacon. 2000. "Free Market Environmentalism". Edited by Robert Knautz. Policy Spotlight. Volume 1. Number 5. May-June 1997. Gelbspan, Ross. The Heat Is On. Crisis in American Institutions. Edited by Jerome H. Skolnick and Elliot Currie. Allyn and Bacon. 2000. Inter Press Service. "Big Corporations are Getting Bigger and Personal". December 4, 2000. March 5, 2001. "Origins of Fossil Fuel Disinformation Campaigns". The Heat Is Online. March 5, 2001. Snell, Bradford Curie. "American Ground Transport". Transport. 1973. Ideas & Institutions in American Society Course Reader, New York University. Spring 2001.

Irony In The Canterbury Tales Essay

Chaucer’s Use of Irony in The Canterbury Tales In The Canterbury Tales, Geoffrey Chaucer compiles a mixture of stories on a pilgrimage into a figurative depiction of the medieval society in which he lived. Chaucer’s stories have a punch and pizzazz, which, to an average reader, seem uncommon to the typical medieval writer, making his story more delightful. Certain things account for this pizzazz, especially the author’s use of irony. Many of Chaucer’s characters are ironic in the sense that they are so far from what one would expect in the roles they depict, and also the fact that they are larger than life. Every character has his distinct personality with his own behavioral traits. Chaucer also uses irony in his humor, with its unexpectedness and randomness. The wife of Bath is a prime example of one of Chaucer’s characters who is larger than life. She obviously is not what one would expect of a relatively wealthy woman in her time. Her notorious traits such as not only having five husbands, but also marrying a majority of them for wealth and money stick in the mind with their ironic abnormality and appalling connotations: â€Å"ËÅ"Johnny and Dame Alice And I myself, in the fields we went My husband was in London all that Lent; All the more fun for me†Ã¢â‚¬ I only mean The fun of seeing people and being seen By cocky lads; for how was I to know Where or what graces Fortune might bestow’. (273) Chaucer accents her irregular character in this excerpt by portraying her promiscuous actions and her lack of virtue. The wife of Bath also shows irony in her actions by her need for control over others, especially her husbands. † â€Å"ËÅ"So help me God, I have to laugh outright / Remembering how I made them work at night! / And faith I set no store by it; no pleasure / It was to me’ (264)†. Here, the wife of Bath describes her domination and control over her past, old, wealthy husbands. She shows no signs of virtue in her actions to win her husbands, and to literally take their money from them. Because of these ironic, larger than life characteristics of the wife of Bath, she is a character that allows the reader to figuratively develop an intimate relationship with her. She sticks in the reader’s mind, and is a character who is remembered forever due to her unexpected ways and exaggerated traits. The Friar is also an ironic character in his uniqueness and unexpected  traits. Part of this irony is due to the enormous amount of corruption the friar possesses. â€Å"He’d fixed up many a marriage, giving each / Of his young women what he could afford her. / He was a noble pillar to his Order (8)†. In this quote, the unexpectedness totally captures the reader by surprise as he finds out that the Friar actually impregnates women and then marries them to men. This is an ideal quote to show Chaucer’s extra pizzazz in his stories, adding to the appeal of the reader. As the friar’s larger than life traits are exposed, a mental picture develops, to almost as if the reader is in the story. â€Å"Sweetly he heard his penitents at shrift / With pleasant absolution, for a gift / He was an easy man in penance-giving / Where he could hope to make a decent living (9)†. Here, it is seen that the friar is a very worldly man who puts money at a high priority i n his life. Ironically, he took the vows of chastity, poverty, and obedience, and pathetically breaks all three vows. One of the most ironically corrupt characters in the book is the Prioress. Throughout her tale and the prologue, Chaucer portrays her as someone completely different from what she should be in accord with her vocation as a nun. First of all, the Prioress’ characteristics and actions make it appear that she is going on the pilgrimage not because of her love and respect for God, but instead to travel and to go on an adventure. â€Å"She certainly was very entertaining / Pleasant and friendly in her ways, and straining / To counterfeit a courtly kind of grace, / A stately bearing fitting to her place, / And to seem dignified in all her dealings (6-7)†. This shows that the Prioress is faking her personality, counterfeiting her true purpose of being on the pilgrimage. Also, the Prioress is one of the most hateful characters in the whole story. In the Prioress’ tale, she constantly states her anti-Semitic view towards Jews, implying that the best Jewish person is a dead Jewish person. The ironic part is that the Prioress should be a caring, loving person, for she is a holy representative of God on earth. Strangely enough, the Prioress becomes terrified at the sight of a hurt animal but could care less about Jewish people. â€Å"She used to weep if she but saw a mouse / Caught in a trap, if it were dead or bleeding (7)†. Overall, the Prioress is one of Chaucer’s most ironic characters in his story, and her actions seem unrelated to the vocation of being a nun. Chaucer frequently and successfully uses ironic humor to add to the punch of the story. Because the humor is unexpected and imaginative, it draws from the reader a yearning and interest to read on. The fable of Chanticleer and Pertelote provides an ideal illustration of Chaucer’s humor. † â€Å"ËÅ"For shame,’ she said, â€Å"ËÅ"you timorous poltroon! / Alas, what cowardice! By God above, / You’ve forfeited my heart and lost my love. / I cannot love a coward, come what may’ (216-17)†. Here, it is ironically humorous to not only have animals portraying human traits, but also to create a situation that is comparable to a married couple sitting down at the breakfast table bickering. The humor is directly exposed to the reader due to the unexpected being brought to words, mixed with a tinge of absurdity of the situation. The hilarious irony is that the married couple is actually a rooster and a hen. By using such scenes, Chaucer adds to his stor y a new twist that makes it more gratifying and amusing to read. The randomness of some of Chaucer’s tales also adds to the humor of the story. For instance, it is amusing to think about the randomness of the miller’s tale and the imaginative mind one must have to come up with such a chaotic and hilarious story. The miller’s tale is so intricately laced with puns, sexual jokes, raunchy statements, that it adds an amusing humorous side of Chaucer to the story. Between the stupid carpenter, and the outraged Absolon, dirty scenes are depicted, contributing to Chaucer’s humorous style. All in all, the randomness in Chaucer’s imaginative and unusual comic stories is associated with irony due to the fact that the stories are so unexpected. The ironic and unanticipated characteristics of some of Chaucer’s humorous scenes make the reader laugh, blush, grin, and snicker. â€Å"He lay there fainting, pale beneath his tan; / His arm in falling had been broken double†Ã‚ ¦ They told the town / That he was mad, there’d got into his blood / Some sort of nonsense about â€Å"ËÅ"Nowel’s Flood (105)†. Here, when the carpenter falls from the ceiling in his apparatus to save his life and his wife’s, it is seen how truly random and unexpected Chaucer can be. Overall, irony adds strength and diversity to Chaucer’s story, making his writings more successful. Irony combined with Chaucer’s imagination, wit,  humor, and intelligence makes The Canterbury Tales successful and interesting to the reader. This irony presented in Chaucer’s characters and his humor helps to intensify Chaucer’s writings. Conclusively, the real success of the story relies in the incredible ingeniousness of Chaucer. However, the lack of Chaucer’s use of irony would make the compilation of tales much duller and less unique. Because of this, the irony in the story adds vigor, and it allows for Chaucer to increase his overwhelming success with his readers.

Essay about Trial by Media - 1445 Words

Trial by Media With 27 million newspapers bought and 99 percent of the adult population watching an average of 2 ½ hours of television every day, the British Media (mass media) has a massive audience. Since the 1920s, sociological research has been conducted on the basis of concerns about the potentially negative influence over the media consuming public. Early research conducted by the Payne Fund studies found that the mass media had a powerful effect over its audience, which lead to the more recent trial by media debate. Trial by Media essentially translates as media bias. The Sun Newspapers switch from Conservative to Labour just before the general election in 1997, and Labours†¦show more content†¦Antonio Gramsci devised the idea of hegemonic theory in the 19th century; Stuart Hall later developed the idea. Gramscis theory is founded on the basis that the subordinate population is socialised into dominant (capitalist) ideological ways of thinking. The media, education, the church, and the family are argued as being agents of social control that legitimise ruling ideas. A current example of hegemony can be seen in the national fire-fighters strike over pay (Maguire K. The Guardian p1 29/10/ 2002). The government believes that fire fighters should receive a 4 percent pay rise in line with inflation in contrast, the Fire Brigades Union have requested a 40 percent pay rise. In order to coerce the public into accepting this belief, the government has reasoned that; it is highly questionable that the nuclear industry, premiership football, cinemas, West End theatres and tube trains can operate safely(as a result of this action). (Maguire K. p 1). In this case the government has attempted to undermine the firemen (through the media) by insinuating that their actions are putting innocent peoples lives at risk. However rather than accepting this argument the public chose to side with the firemenShow MoreRelatedTrial by Media14404 Words   |  58 PagesIntroductory The subject of ‘Trial by Media’ is discussed by civil rights activists, Constitutional lawyers, judges and academics almost every day in recent times. With the coming into being of the television and cable-channels, the amount of publicity which any crime or suspect or accused gets in the media has reached alarming proportions. Innocents may be condemned for no reason or those who are guilty may not get a fair trial or may get a higher sentence after trial than they deserved. There appearsRead MoreTrial By Media Essay1412 Words   |  6 Pagesthrough criminal procedures and trials. These trials however, can be influenced, corrected, and sometimes even regulated by the media. This creates a strong issue of injustice and unfair trial within society, and may prove to be detrimental to the foundations of just law and punishment. 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As Ruva, Geunther and Yarbrough had found that both positive and negative media realises can influence the jury in different ways, it provided an understanding into the different types of media representation surrounding a case. The different types of media representation will influence ones memory, and pre-trial publicity can cause errors in judgementRead MoreSensationalizing Criminal Activity in the Media934 Words   |  4 PagesThe media constantly reports on criminal activity and crime as a whole within our community in which it has every right to do. However, the media often sensationalises crime in order to create ‘moral panic’ within the community, using it as a way to control how the public perceives current community issues. ‘Some people may be led to a â€Å"blind† acceptance of the â€Å"reality† of such presentations as constructed by the media’ (Crime and Justice, 2012, Pg. 63) Because a majority of the public have minimalRead MoreThe Trial Of The Simpson Case1214 Words   |  5 PagesOn several accounts, the trial of the O.J. Simpson case illustrates the idea of media events. The first account is about the O.J. Simpson trial intriguing a vast audience group who simultaneously viewed the occasion in a festive style. (Couldry and Katz 2010, p. 2) According to Article 14 of the International Covenant on Civil and Political Rights, ‘Everyone shall be entitled to a fair and public hearing by a competent, independent and impartial tribunal established by law.’ (UN General AssemblyRead MoreThe Media s Influence On Media Essay1606 Words   |  7 PagesLusby English composition 12/1/2016 The Media s Influence    Can the media really persuade you into thinking a way about a person you have not even meet? The media can make influence you into thinking a certain way about some and also influence a choice that you could have to make about them that could change their life forever. To prove this I have researched into articles that could help me prove that the media can influence these things. First the media in the form of television can give you aRead MoreAarushi Talwar s Murder Case1066 Words   |  5 PagesAarushi Talwar Murder Case In May 2008, the media, both electronic and print, were flooded with reports of the murder of thirteen year old Aarushi Talwar in the suburbs of Nodia. It was given its due from the press. Everyone was confused and was searching for numerous mysterious questions that were answered. This is a natural human reaction in such circumstances but in this age of connectivity and the number of news channels, blogs and internet sites the murder transformed into a macabre and voyeuristicRead MoreThe Trial Of Simpson : An Agenda Setting Analysis1508 Words   |  7 Pages The Trial of O.J. Simpson: An Agenda-Setting Analysis Mariah Short University of Kentuckyâ€Æ' The Trial of O.J. Simpson: An Agenda-Setting Analysis During the infamous O.J. Simpson trial the television news media was ever present. Placing the trial as a top news story set in motion the idea that this trial was an important issue. However, the television news media was not successful at determining whether O.J. was guilty or not. For this reason, the O.J. Simpson trial is an excellent example